The honour was announced as part of the SODS Annual Diversity Awards Gala Thursday night at the Delta Bessborough Hotel. The gala dinner celebrates the achievements of companies and individuals that have shown exceptional leadership in workplace diversity and an inclusive attitude toward immigrants.

Brooke Trippel (left) and Viola Lu at the SODS Annual Diversity Awards Gala Thursday night.

The Employer Partner of the Year award is given to a Saskatoon business that successfully utilized SODS services to attract employees and engage with the newcomer community. Vendasta participates in SODS’ WeConnect Job Fairs, and is active with the organization’s Skills 4 Work program, assisting with mock interviews and workplace tours.

Viola Lu discovered Vendasta through the Skills 4 Work program. She immigrated from Shanghai, China last summer.

“Vendasta was helping with the mock interviews, and gave a really impressive and informative speech that attracted me to know more about Vendasta,” said Lu. “It’s why I’m working here, and I’m really proud to be a Vendastian.”

“An employee’s willingness to work with others and adapt to uncertainty and change are crucial in our fast-paced tech world,” said Vendasta People Operations Specialist Brooke Trippel. “Newcomers embody these traits in their life-changing decision to move into a new environment and culture. This has led Vendasta to have great success in hiring newcomers.”

About 13 percent of the company’s workforce is new to Canada, from places like the United States, China, Brazil, Ireland, and Australia. Four recent hires connected with Vendasta through SODS programming.

“Diversity is increasingly important in today’s workplace, as it is in our communities,” said SODS Executive Director Ali Abukar. “Vendasta recognizes this through their enthusiastic collaboration with us to welcome, hire and support newcomers to Canada. Vendasta’s continued involvement over the past three years in our job-readiness classes – for instance, by participating in mock interviews – has allowed our clients to build their confidence and enabled them to land a job. It’s a win-win for newcomers and for Saskatoon.”

Vendasta sends their heartfelt congratulations to the other businesses honoured at the awards ceremony. This is the second consecutive year Vendasta has received the Employer Partner of the Year Award.

Find more information about Vendasta’s current career opportunities here.

About Vendasta:

Vendasta is a software company that builds a platform for helping local businesses with digital marketing. Sold exclusively through channel partners — including agencies, broadcasters, publishers, banks, telecoms, and more — the Vendasta platform enables sales professionals to brand it as their own and provide re-sellable products and services to local businesses around the world. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing companies in North America by Deloitte. It has also been listed on Canadian Business Magazine’s Growth 500 for three consecutive years. For more information, visit www.vendasta.com.

Media Contact Information:

Dani Mario
Director of Corporate Marketing & Communications
Vendasta
Office: +1-306-955-5512 (ext. 289)
Mobile: +1-306-371-4999
dmario@vendasta.com

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Vendasta has grown its revenue 42% year-over-year (2016-2017) in markets outside of North America. Plant’s support will ensure Vendasta’s continued growth and success internationally.

“Paul is well connected and highly experienced in the local media provisioning industry,” said George Leith, Chief Revenue Officer of Vendasta. “We are fortunate to have his leadership and knowledge of go-to-market strategy in our Partner Development team. We look forward to growing our footprint in new markets over the coming months.”

Paul has enjoyed a long and successful career in telecommunications, media and technology. He spent more than two decades on the executive team at Yell Group, and was part of the team that launched yell.com, the UK’s leading online business directory in January, 1996. He founded Radicle Consulting in 2010, a boutique, hands-on consultancy that advises companies on digital transformation and customer experience design. Paul is an active board member of the Search & Information Industry Association (SIINDA) and serves as an advisor to the executive board of the Local Search Association in North America.

“I’ve worked at the coalface of positive transformational changes at businesses throughout my career, and I have the hands-on experience of working with companies that can benefit substantially from the
digital capabilities that Vendasta provides,” said Plant. “Small businesses today need a lot of support understanding the digital media landscape, and one of the things I particularly like about the Vendasta platform is how it helps the end customer. This is a natural partnership and I’m eager to help Vendasta realize its expansion goals.”

“It’s exciting to tap into Paul’s expertise,” said John Jordan, Executive Vice-President of Partner Development. “He understands the evolving role of digital marketing and is the right person to drive
Vendasta’s international presence.”

About Vendasta

Vendasta is the leading platform for companies who sell digital solutions to local businesses. The Vendasta platform helps marketing agencies drive down their cost of sales while increasing margins through its award-winning needs-assessment, automated email marketing campaigns, easy-to-use CRM, a marketplace of resellable apps & services, and a white-label fulfillment agency. Vendasta’s network of more than 1,200 platform customers with their combined network of over 16,000 salespeople serve hundreds of thousands of local small and medium businesses around the globe. Vendasta has been named one of the 50 fastest growing technology companies in Canada and one of the top 500 fastest growing in North America by Deloitte the past two years in a row. Vendasta has also been listed on the Canadian Business Magazine’s Profit 500 for the second year running.

Media Contact Information:

Dani Mario
Director of Public Relations
+1 306 955 5512 ext. 289
dmario@vendasta.com

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